# Social research

> Ask chat about public accounts, posts, comments and searches on Instagram, X, TikTok, YouTube, LinkedIn, Facebook and Reddit, and what lookups cost.

Source: https://endless.okinawa/docs/chat/social

Chat reads public data from **Instagram, X, TikTok, YouTube, Reddit, LinkedIn and Facebook**.
There's nothing to connect: ask in an ordinary chat and the answer includes numbers and links.

## Ask for social data

Ask in your own words. Endless picks the platform and the lookup.

```
Pull @glossier's last 20 Instagram posts and their TikTok posts from the same weeks. Which formats got the most engagement, and what are they doing that we aren't?
```

One question can cover several platforms; each lookup is charged separately.

## What you can look up

On every platform:

* **An account**: profile, channel, page or company, with followers, bio, verification and totals.
* **Its posts**: recent or top posts, sorted by recency or engagement.
* **One post and its comments.**
* **A search** by topic, keyword, hashtag or brand, usually within a time window.
* **Trends**: X by location, TikTok trend charts, YouTube trending by region.

Extra per platform:

| Platform  | Also reads                                                            |
| --------- | --------------------------------------------------------------------- |
| Instagram | Stories (no view counts) and highlights.                              |
| X         | Followers and following of an account; who liked or reposted a post.  |
| TikTok    | Hashtags, every video using a sound, top ad creatives by country.     |
| LinkedIn  | People and companies separately; people search by name and job title. |
| Facebook  | Groups as well as pages.                                              |
| Reddit    | Platform-wide search or one subreddit's feed.                         |

**Public data only.** Endless isn't logged in anywhere, so private accounts, DMs and
follower-only posts are out of reach. Web search can't read these platforms (they show a login
page), so Endless uses these lookups instead.

## Cost

Each lookup is a paid step at a flat price, shown under the reply. A profile, a page of posts and
a comment thread are three lookups. A question about every post from many accounts takes dozens.
Failed or declined lookups aren't charged. If your workspace asks before spending, a **"Look up
social data?"** card shows the cost first. See [credits and spending](/docs/concepts/credits-and-spending).

## When a lookup fails

* **Rate limited** (for example *"LinkedIn data is rate limited right now"*): the platform is
  limiting requests. Try again later.
* **Timed out** or **unavailable**: the platform or provider didn't answer. Try again later.
* **Not found**: the account or post doesn't exist, is private, or the handle is misspelled.

If the same lookup fails for hours, tell support the account and platform.

X trending-topic searches need [Radar](/docs/radar) turned on for your workspace. Everything else
works without it.

## Related

* [Social radar](/docs/radar): a screen for current trends.
* [Mentions](/docs/chat/mentions): type `@` and a handle to pick the platform.
* [Credits and spending](/docs/concepts/credits-and-spending)