AI for newsrooms: every story, in every format
Transcribe shows and interviews, find the best clips, follow today’s trends and prepare copy and social cards in your outlet’s style. Your team reviews everything before it goes out.
Newsrooms using Endless
How newsrooms use it
These are the most common uses among media outlets, streaming channels and digital newsrooms that work with Endless.
- 01
From a long show to clips
Upload the show, the interview or a YouTube link. Endless transcribes it, marks the best moments with their timestamps and writes the copy for each network. Your editor makes the cut.
- Transcripts
- Chat
- 02
Today’s rundown in your inbox
Schedule a task that, hours before the show, checks trends, competitors and the voices you follow, and sends the producer a list of proposed topics.
- Scheduled tasks
- Radar
- Projects
- 03
Real-time trends
Ask what people are talking about in the last hour in your country or beat, whether it’s growing or fading and which accounts cover it. Spot what your outlet hasn’t covered yet.
- Radar
- Chat
- 04
What works for the competition
Gather your accounts and other outlets’ in a project. Ask which posts went most viral and why, and use it to plan.
- Projects
- Radar
- Chat
- 05
Copy in your outlet’s voice
Save the style guide in a project or a skill. Adapt wire stories and write posts and releases in your outlet’s tone.
- Projects
- Skills
- Chat
- 06
From the article to the social card
Paste an article link and generate a social card or cover with headline and copy, following the design you set for your outlet.
- Skills
- Image
Teams already running it
“We broadcast 5–6 AI-generated videos daily during national prime time, made with Endless. Ideas that seemed impossible became our daily workflow.”
Patricio CarusoDigital editor in chief, TN“We run 30+ media outlets on Endless, each with its own voice, audience, and formats, without losing the thread.”
Juana IlliaContent operations, Zeratype“We turn news into content with Endless: a publishing flow that never loses editorial quality.”
Ignacio CorralEditorial director, Filo
Stories and guides
How we run 30+ media outlets with Endless
At Zeratype we manage over 30 active media outlets. Each with its own voice, audience, and metrics. Here's how we use Endless to keep it from becoming unmanageable.
The invisible work of running a media outlet
How many hours does a newsroom lose to tasks Endless handles automatically? Transcribing footage, tracking metrics, monitoring competitors, adapting pieces for each platform. All of it happens before the first post goes out, and in most outlets, one person does it by hand.
Stop rewatching your own content to find clips
Your hidden job is 'professional rewatcher.' Here's how teams find clip-worthy moments without scrubbing through hours of footage.
Questions from newsrooms
Does Endless edit or cut the video?
No. It transcribes the footage and suggests the best clips with their exact timestamps and the copy for each network. Your editor makes the cut in the tool they already use.
Where do the trends come from?
Radar reads the web, X, Reddit and public social accounts. It doesn’t access private content or ad data. You can add your own sources by uploading documents to the project.
How do we keep it from making things up?
Give it context: the article, the transcript or the style guide in a project, and ask it to answer only from that. Every quote comes with its timestamp so you can check it against the original.
Does Endless post to our social accounts?
No. It prepares the material and your team reviews and publishes it. It never needs your account passwords.
Can we bring order to the whole newsroom’s AI use?
Yes. Replace individual subscriptions with a single workspace, with roles, teams, per-person credit limits and private projects per section.
Give your next idea a place to grow.
Start free, create a project, and bring your brand’s references together. Or book a demo to explore Endless with your team.