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Instagram reels analytics

Enter a public Instagram username and see how its reels perform. Endless reads the views, likes and comments, finds the best performers and looks for patterns in hooks and length.

Instagram
Analyze the recent reels of this public Instagram account. Rank them by views, show likes and comments for each, identify the top performers, and tell me what their hooks, captions and lengths have in common: @glossier
Instagram reels · @glossier, 12 reels, Aug 6 to Oct 1, 2026

Glossier's last 12 reels average 115K plays, at about 1.5 reels a week.

Reels analyzed
12
Avg. plays
115K
Top reel
239K
Likes per play
1.7%
  • The top reel is a 31-second brow tutorial for Boy Brow and Brow Arch.
  • One reel drew 2,635 comments, about 65 times the others' average.

What is Instagram reels analytics?

Instagram reels analytics is the study of how reels perform: how many views each one gets, how many likes and comments, and how those numbers compare across an account. Instagram shows these insights only to the account owner. For any other public account, you only see the counts on each reel, one at a time.

Looking at reels together tells you more than any single number. You see which reels reached far beyond the follower count, whether shorter reels do better, and which opening lines keep people watching. Those patterns are what you can copy, test and improve on. They also show you what to stop making.

Endless reads a public account's reels, puts views, likes and comments in one table and ranks them. It can then compare the top performers with the rest, and transcribe the best reels so you can read their hooks word for word. Everything happens in a chat, so you can keep asking questions.

How it works

  1. 01

    Enter the username

    Type a public Instagram username or paste the profile link into the box above.

  2. 02

    Sign in and the prompt is ready

    Sign up or sign in to Endless. Your workspace chat opens with the reels analysis already requested, and the agent reads the account's reels.

  3. 03

    See the top reels and ask why

    You get a ranked table and the patterns behind the best reels. Ask follow-ups, like transcribing the top three or writing new hooks in the same style.

What people use it for

  1. 01

    Find your best reels

    Rank your own recent reels by views and see which ones reached past your followers. Ask the agent what those reels share, such as topic, length or the first line, and save the answer to a project so future scripts in your workspace build on what worked.

  2. 02

    Study competitor reels

    See which reels from a competitor drew the most views and comments. Ask the agent to compare their top five with their average reel. You learn which topics and formats their audience responds to, without guessing from the reels Instagram happens to show you.

  3. 03

    Read the hooks word for word

    Ask the agent to transcribe the top reels. You get the exact opening lines with timestamps, saved in your Transcripts section. Compare them side by side to see whether the best reels open with a question, a claim, a number or a visual surprise.

  4. 04

    Test the right reel length

    Ask the agent to group reels by length and compare average views and engagement for each group. If short reels clearly outperform longer ones on an account, or the opposite, you have a concrete length to test in your next batch.

  5. 05

    Brief creators with real examples

    Before working with a creator, look at their reels. Then give them a brief that points to the reels that performed best for them and for your brand. Ask the agent to write the brief from the analysis and share it with your team in the workspace.

  6. 06

    Write and make new reels

    Turn the patterns into new scripts. Ask the agent for five reel scripts that follow the structure of the top performers, then generate visuals or short video clips with the AI models in the same workspace. Save the winning structure to a project for later briefs.

Frequently asked questions

  • How can I see the analytics of someone else's reels?

    Instagram's own insights are only visible to the account owner. For a public account, you can see the view, like and comment counts on each reel. Endless reads those public counts for an account's recent reels, puts them in one table and analyzes them, so you do not have to open reels one by one.

  • Is this Instagram reels analytics tool free?

    You can start free. Create a free Endless account and the Free plan gives your workspace 100 credits when you create it and 50 credits every week. Reading an account's reels spends credits from that balance. Paid plans add more credits for teams that run analyses often.

  • How much does a reels analysis cost?

    Each lookup spends credits from your workspace balance, and bigger reads cost more. Reading an account's reels is one lookup. Transcribing reels to study their hooks spends additional credits per transcript. Your balance is visible in the workspace. Paid plans add more credits for heavier use.

  • Does it work with private accounts?

    No. Endless only reads reels from public accounts, and it never asks for an Instagram password. It does not show the private insights Instagram gives account owners, such as reach or watch time. It works from the public views, likes and comments on each reel.

  • What is the best Instagram reels analytics tool?

    Look for a tool that works on any public account, ranks reels by real counts, and helps you understand why the top reels worked, not only which ones. Endless reads the reels, compares top performers with the rest, can transcribe hooks, and answers follow-up questions in the same chat.

  • How do I find the hook of a top reel?

    Ask the agent to transcribe the reel after the analysis. The transcript shows the opening lines with timestamps, so you can read exactly what was said in the first seconds. Ask the agent to compare hooks across several top reels and group them by type.

  • Can I track reels performance every week?

    Yes, with a scheduled task. You can set the same reels analysis to run weekly, and the agent will read the account again on that schedule. It is a recurring check, not a real-time alert, so new reels appear in the next run.

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